The Skywalker Ranch Client
After securing Skywalker Ranch as a client, I stayed on the property for a few days. I saw no Ewoks in the Redwoods — but I did see the Empire's original Imperial Walker model up close. Some clients come with perks that no job description can anticipate.
Building ACCEL-KS From Nothing
When we designed the ACCEL-KS accelerator program, there was no playbook, no team, and no existing audience to sell into. We built the program structure, the GTM strategy, the partner network across four regional organizations, and the marketing from scratch. When applications opened, we were oversubscribed 4.3:1 — more than four dollars of demand for every one dollar of available capacity. More than a quarter of those applicants converted to paying subscribers. That's what a zero-budget content and community engine can do when it's been running for years before anyone asks it to sell something.
How I Got the Job at Groover Labs
I read about the founders in the local newspaper. I thought they were building the most interesting thing in Wichita, so I guessed at their potential email addresses after running a Kansas Business Entity Search, dropped them all in the BCC field, and hit send. They responded about a month later and asked if I'd come on board. Six years later, I'm still the only person who does what I do there — and the organization is a different thing entirely than it was when I walked in.